Promod launches most-awaited ‘Slow Boyish’ collection at Phoenix Marketcity Chennai Mall
31 st August 2017, CHENNAI: Leading French label, Promod showcased its newly launched,
“Slow Boyish” collection at Phoenix Marketcity, Chennai. The evening soiree witnessed
popular celebrities like Aishwarya Rajesh, Janani Iyer, Ramya Subramanian and top models
showcasing their favourite picks from the brand. Exuding fashion and confidence, the Slow
Boyish collection is part of the Autumn Winter Collection that exemplifies liberated fashion.
The new collection has taken inspiration from various cultures and draws rock influences
from the music scene and the street. A style each woman can make her own by creating
customised looks. Powerful pieces yet easy to twist with items from your own wardrobe.
Let's not forget the details that give each piece its own signature.
From blouses to embroidered bomber jackets, skirts and dresses with sophisticated fabric,
new faux leather star pieces, magnificent knits with irresistible colours. Prints and fancy
silhouettes showcase masculine-feminine spirit for an urban and bohemian chic style.
Promod likes mixing styles but always in a feminine and unimposing way so one can enjoy
identity-building 'in the air' fashion.
Promod was created in 1975 as a French family boutique dedicated to the sharp design, the
production and the retailing of women's ready-to- wear and original accessories. With more
than 40 years dynamic experience in women's ready-to- wear retailing, today, the Promod
brand promotes accessible fashion clothing, in unpretentious natural styles, creating a
French fashion spirit in more than 50 countries.
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