Royal Chicken was launched today. Thiru Kadambur Raju, Minister for Information and Publicity, Government of Tamil Nadu, launched the Logo of Royal Chicken, Thiru. Udumalai K Radhakrishnan, Minister for Animal Husbandry launched the website application of the Company, and Ms. Andrea Jeremiah launched the mobile application of Royal Chicken.
The company follows stringent quality measures and offers the finest quality of chicken meat and eggs. The products are protein rich and are available in different cuts for its customers. Royal Chicken maintains highest quality and hygiene standards throughout the supply chain. The process, the preparation, and the packaging maintains all the quality standards until the delivery of the product. The quality of the product is conformed to HALAL and FSSAI certification.
Royal Chicken will provide odor-free, hygienic and modern meat retail stores with a wide range of products and services at an affordable price. Coupled with well-managed backward integration, the products offered at the retail stores will be free from steroids, hormones and anti-biotic residual. Royal Chicken not only ensures timely delivery to customers but also offers a wonderful shopping experience at their stores. Royal Chicken will be initiating 24 hour door step delivery for all the meat lovers as eating meat cannot be restricted at any time.
Dr. Ravindran, CEO, Royal Chicken said, ‘With a view to provide quality proteins, we have stringent quality measures as QUALITY is our fundamental parameter. We at Royal Chicken are committed towards delivering safe, hygienic and quality products to our community. This is achieved by working with the breeder farm hatchery where we raise our chickens till delivering our products to the customer.’
Royal Chicken aims at bringing the best international practices of procuring, processing, distributing and retailing of poultry products. Royal Chicken targets to open 5 more retail stores at various locations in Chennai before this December and 50 stores by the next financial year. The company also plans to extend their business to Bangalore by opening 50 stores by the next financial year added Dr Ravindran.