MTV dials up its play in original content to chart growth across platforms.

India’s number one youth entertainment brand MTV, today,
unveiled its aggressive content strategy on the back of unscripted original content. MTV, had cemented
its grasp over young India with 400 million viewers having tuned into the channel and garnering 6 billion
watch-minutes on VOOT in the last one year.
Elaborating on the content strategy announcement, Ferzad Palia, Head – Youth, Music and English
Entertainment, Viacom18, explained, “MTV is perhaps India’s longest standing youth entertainment
brand. This legacy has evolved through fads, cultural shifts and now even platforms. Over the last year
our TV ratings have doubled and consumption on VOOT has grown 3-fold. With fresh, disruptive formats
and content innovation at the core of MTV, we are home to the country’s most successful unscripted
content through shows like MTV Roadies, Splitsvilla, Dating in the Dark, Troll Police, Love School, et al.
As we build the MTV universe even further across platforms through increased interactivity and an
enhanced fandom experience, we will also cement our position as India’s leading creator of multi-platform
unscripted content.”
The new lineup will open with the fourth season of India’s Next Top Model, followed by Elovator Pitch
and Ace of Space. Malaika Arora, Milind Soman, Anusha Dandekar, Dabboo Ratnani and Neeraj Gabba
will be mentoring the new crop of fashionistas for India’s Next Top Model Season 4. Elovator Pitch is a
quirky speed dating show that will see the return of youth icons Cyrus Sahukar and Gaelyn Mendonca to
the MTV content fold. Ace of Space is a reality show built on the Darwinian principal of survival of the
fittest. MTV has roped in last year’s Bigg Boss finalist Vikas Gupta as the ‘mastermind’ who sets the rules
of the game.
From appeasing a viewer’s adventure appetite to helping one escape dating failures and even teaching
the youth lessons of love, no other brand has epitomized the universe of the young in Indian television
like MTV. The channel propelled a host of youngsters to their aspirations with the introduction of India’s
first and longest adventure-based reality show – Roadies. Exploring concepts like dating and
relationships, MTV made love and romance a talking point amongst the youth as it tapped into the pulse
of its audience with edgy and sensational content in shows like Splitsvilla, Love School and Dating in the
Dark.
INTM premieres on October 6, every Saturday at 7PM.
Elovator Pitch premieres on 12 th October, every Friday 7.00 PM.
Ace of Space premieres on 20 th October, EVERYDAY at 6.00 PM.

BEAUTY TO GET REDEFINED IN THE FOURTH SEASON OF INDIA’S NEXT TOP
MODEL

A woman is more than a face, she is a phenomenon that is bold, beautiful, dramatic, glamorous and
spirited all at once. The 4th edition of the much-awaited and sensational fashion-based reality show
“India’s Next Top Model” is all set celebrate this new age woman through its new transformative and
progressive theme of ‘More than a Face’. Celebrating the heady concoction of Power and Beauty,
Season 4 is to be ode to the dynamic and spirited woman in you. The show that is the gateway to the
glamorous and alluring world of fashion will see women from diverse backgrounds powered with guts,
glory and attitude test their boundaries and face the numerous challenges required to ace the dynamic
and coveted fashion industry. The new season redefining the tenets of beauty and fashion is all set
to premiere on October 6, every Saturday at 7PM.
The edition will once again see Host and Judge – fashionista Malaika Arora, Co-Judges – India’s first
super model Milind Soman along with Bollywood’s favourite photographer Dabboo Ratnani, and
Mentors – television’s most loved VJ Anusha Dandekar, and Grooming expert, Neeraj Gaba. The
coveted show will once again push boundaries with a plethora of powerful tasks, be it a ramp walk
through a skate park or on a revolving ramp disc, ensuring that the race to the top is tougher and bolder.
Only the deserving who pass the test of style, glamour and grit under the leadership and watch of Malaika
Arora will get the title of Livon Serum and MTV presents India’s Next Top Model co – sponsored by
Maybelline.
The ever-gorgeous Malaika Arora said, “This is my second outing with India’s Next Top Model and I am
more than excited to be a part of the show. I was fascinated by the diversity in models last season and I
am sure, this time won’t be any different. I am looking forward to the interesting tasks the show will come
up with and how the ladies put forth style with substance to emerge as a winner. I am happy to groom
these powerful women in any and every way possible.”
The dashing Milind Soman expressed his excitement, “It’s going to be fun to be a part of India’s Next
Top Model S4. This is my second stint in the show and I am looking forward to another wonderful
experience. More than just being a battle of the beautiful, this show stands out for its purpose and the

stories of grit and determination it aspires to tell through its contestants. I am sure this season would
surprise us with bolder tasks and it would be heartening to encourage these amazing ladies to exhibit
their dedication to be the best.”
“Being associated with India’s Next Top Model since Season 1, I’ve witnessed a marvelous journey. In
Season 4, the theme, ‘More than Just a Face’ speaks volumes about the way beauty should be seen and
India’s Next Top Model is a perfect platform in providing the opportunity to express yourself to the best of
your abilities. I believe beauty can best be defined with the way you conduct yourself and so my focus will
be on the strong conduct and the dedication to be the best, “added the ace fashion photographer
Dabboo Ratnani who will be seen as the co-judge on the show.
VJ Anusha Dandekar, who has been associated with the show for quite some time now, said,
This is my 4th season of India’s Next Top Model and it's been such an incredible journey to see the show
grow each year! I have watched the American version growing up and to be able to have helped come to
MTV was an amazing feeling…The fashion, tasks, photoshoots, ramp walks and models get more
incredible to watch each year! The best part about being a mentor and judge, is that I get to work with
such an amazing panel of talented and beautiful humans! Malaika, who I've always looked up to and
wanted to work with, she is stunning inside and out! Milind being one of our biggest super models of all
time, he's actually flawless! Dabboo being such a talented and fun photographer, who's shot all of
Bollywood and beyond and last but not least my co mentor and judge who is an expert on fashion and
ramp like no other… I mean I think we have the best panel ever!!! This is definitely the best and biggest
season yet & to top it off our finale is unreal! All the way in Singapore!!! I cannot wait for you to watch this
season… And of course, how much effort we put into making these girls amazing with our expertise… I
focus on transforming them into top models with their fashion and photoshoots, how to carry themselves
and pose and so much more! It's tough but so much fun!
Image Consultant & Runway Director, Neeraj Gabba said, “It feels great to be back on India’s Next
Top Model. Season 4 is all about celebrating women and their focus to win battles, within and on the
outside. It’s encouraging to see a plethora of talent, driven and passionate, towards their goal, of being a
top model. I’m really looking forward to seeing some deserving, powerful and confident personalities this
season. At my end, I will continue to be the mentor, who doesn’t mince his words, and helps hone
participants’ skill to arrive at their personal and professional goals set for the show, and further on.”
Producer of Face Entertainment Pvt. ltd Monia Saigal Pinto said, "When an international format is
executed and matched for 3 seasons one feels a sense of pride but when you surpass the level of the
format and create magic like you haven’t seen before, it’s the most overwhelming experience India’s Next
Top Model season 4 not just raised the bar in terms of photo shoots challenges and reality this season
but also went international and shot the pre finale and finale on the Dream Cruise liner in Singapore …
the scale the look the feel this season rocks. MTV encourages all of the above and I am glad to deliver
what was the most difficult yet satisfying season ever."
On Livon’s association with India’s Next Top Model, Anuradha Aggarwal, Chief Marketing Officer,
Marico India said, “The Livon girl is the millennial who is confident, fun & looks fab all the time. For this
girl, with its new range catering to different hair types like on-the-go hair, coloured hair, dry & rough hair,
Livon is the perfect companion for fab, salon finish hair at home or outside. Through this collaboration, we
wish to give girls across the country a platform to showcase their fab selves!”
“Maybelline, the No. 1 cosmetic brand in the world, is the go-to brand for young millennial consumers.
The Maybelline girl is unstoppable, will never settle, is impossible to label because she is constantly

evolving and seizing opportunities. She uses makeup to express herself, but it does not define her. With
its technologically advanced products, on-trend expertise and New York City edge, Maybelline is proud to
be associated with MTV’s marquee show ‘INDIA’s Next Top Model Season 4’, the destination channel for
the Maybelline Girl”, added Vaidehi Vimadalal, General Manager, Maybelline New York (India)

See the beauties at war starting 6 th October, every Saturday at 7.00 PM only on MTV

Dating gets a new twist through MTV’s Elovator Pitch

10 boys on 10 floors and one beautiful girl in an elevator – MTV brings Elovator Pitch, a unique show
which takes the idea of speed dating to the next level. Premiering on October 12, every Friday at 7PM
the show will be Hosted by VJ and actor Cyrus Sahukar along with VJ Gaelyn Mendonca.
Giving romance a fresh and quirky definition, the show’s unique concept will have 10 boys on 10 floors. At
every floor, a man is revealed at the other end of the elevator door. The girl on her way up encounters
these men who try to woo her in their limited time. Towards the end of it the girl must shortlist three boys
out of the lot and decide to go on a date with one. Likewise, 10 girls await a boy on every floor for a
chance to woo him.
On hosting Elovator Pitch, VJ and host Gaelyn Mendonca says, “I’m elated to be a part of Elovator
Pitch which has such a quirky concept! It promises to be a perfect combination of drama and comedy that
will appeal to the millennials. As much as Cyrus and I are thrilled to host the show, I’m sure the audience
will be equally thrilled to watch it.”
Our very own Cyrus Sahukar, known for his impeccable comedy and perfect punches, says, “My
relationship with MTV has been for more than a decade now, it feels like family to me! Elevator Pitch will
surely set a different trend amongst the youngsters I’m looking forward to hosting the show and
witnessing some great ‘pitches’ by the boys. I’m confident that I will learn many different ways of wooing
the girls (Laughs)!”

Soniya Kulkarni, Creative & Business head for formats and productions, India at BBC Studios,
said, "We are happy to partner with MTV India again on an exciting new show. In this age of instant likes
and instant noodles – Elovator Pitch twist on speed dating is on point with today’s youth and the
unpredictable world of dating. It’s been an exciting show to produce and we are confident that it’s funny
and insightful view will be relevant and entertaining for our audiences."
To know who gets hitched and who gets ditched, tune – into Elovator Pitch on 12 th October, Every

Friday 7.00 PM only on MTV