September 9 2018
Continuing with the momentum of Yamaha’s The Call of The Blue brand campaign event conducted for the first time at ECR Speedway in Chennai, India Yamaha Motor Pvt Ltd. elevated it to the next level through a ‘Breakfast Ride’ from Chennai to Mahabalipuram today.
The event was planned to engage various Yamaha two wheeler owner s-riders to the exciting brand culture that Yamaha propagates around the world. The serene pleasure ride through the picturesque landscaping of East Coast Road (Chennai to Mahabalipuram) hosted a stylish cavalcade of Yamaha two wheelers involving 64 riders traveling an ongoing distance of 60 kilometers.
As a part of the exciting engagement created through an inspiring riding fraternity, 64 Yamaha two wheeler owners joined the ride with their YZF-R3 (349 cc), YZF-R15 Version 3.0 (155 cc), FZ 25 (249 cc), Fazer 25 (249 cc) and FZ-S FI (149 cc).
The breakfast ride activity had started in the early hours from Chennai and concluded at the Ideal beach resort over breakfast and networking. In future, Yamaha will plan similar events across various cities in India under its brand campaign ‘The Call of the Blue.’