#Complan launches #Proteinleevaluvumark movement with Sneha & Prasanna in TN
Tamil Nadu, 29th August, 2018: Complan, one of India’s most trusted and iconic brands, today launched the #Proteinleevaluvumark movement which aims to raise protein awareness in Tamil Nadu with talented actors and concerned parents Sneha and Prasanna.
The movement has a single point agenda that goes beyond the category of health drinks and helps educate mothers about a message that the brand feels strongly about – #Proteinleevaluvumark (#HowMuchDidYouGetInProtein). Protein is one of the most important building blocks for the physical and mental growth of children. As per a recent IMRB survey, 9 out of 10 people in India are protein deficient due to lack of proper understanding of the sources of protein .
Complan conducted a unique social experiment where Sneha was seen interacting with real mothers from different parts of Chennai, raising awareness of protein in their children’s diet. At the event, leading nutritionist Dr. Dharini Krishnan (Renowned consultant nutritionist and Member of ICDA) brought alive the experiment with the audience to further spread the message.
Commenting on their association with Complan, Sneha said, “We are academics focused as a society and put a lot of pressure on kids by asking how much marks they are getting in exams. As a mother, I believe a more important question to ask is how much marks they are getting in Protein as correct intake of protein is crucial to ensure proper physical and mental development. I am joining this movement by Complan to share this message with all mothers so they understand the significance of protein.”
Prasanna, a Complan Boy himself said, “Protein is extremely important for growth in children. The message that Complan is aiming to promote is something that resonates with me personally. I think not just mothers but fathers should also take an interest in their kids diet and ensure we are giving our kids enough protein”
The associated TV campaign educates consumers about the fact that Complan provides the highest protein (per 100gm) among mass marketed MFDs, catering to kids from 6-15 years of age. Each cup of Complan provides nearly 6 gm of protein, equal to the amount of protein in a full egg, considered to be one of the richest sources of protein. This is almost double the amount of protein present in each cup of leading brands.
Vikramjeet Singh, Chief Marketing Officer, KraftHeinz India said, “The idea of Kraft Heinz is to be the best food company, growing a better world. All our brands aim to help make this idea a reality. Complan has created generations of Complan Boys and Complan Girls in the past few decades. It has always attempted to provide ‘superior nutrition’ for kids through products that give them vital nutrients for development. We want to relieve mothers of the endless concern about their child’s nutrition and health by offering them education to make informed food choices while also providing them solutions through our products.”