OBO Bettermann India Pvt. Ltd., the leading manufacturer of lightning protection & cable management products and part of the OBO Bettermann Group, today announced the completion of 10 successful years in India.
Speaking on the occasion, Mr. K. Arul Prakash, Managing Director & Country Manager, OBO Bettermann India Pvt. Ltd.said, “This is an incredible milestone for OBO Bettermann in India. These 10 years of success has been achieved through the hard work, passion, and dedication of our team members and our specialist channel partners. Adherence to strict quality controls and continued improvements on our tried and trusted engineering procedures together with our culture of customer focus that exists throughout the organisation has made OBO the preferred choice for most customers. In India, we have dedicated ourselves to 10 years of product innovation, engineering and business process improvements to provide our customers with the highest quality products and solutions.”
OBO Bettermann was incorporated in India in the year 2008 with its Corporate office and warehouse in Chennai. OBO Bettermann inaugurated its state of the art manufacturing facility in 2014 at Oragadam, Tamil Nadu to manufacture Cable trays, Cable Support systems, Under floor boxes and ducts as per the latest IEC / BIS standards. The factory which has come up on a 240000 Sqft of land has an installed capacity to manufacture over 5000 Kms of cable trays per year.
Currently the company has five regional sales offices located at Chennai, Bengaluru, Mumbai, Delhi and Kolkata with 20 territory manager locations and over 100+ channel partners. Over the past 10 years, OBO Bettermann has built a strong reputation of being the best source for Lightning protection, earthing and cable management solutions.
Few of our prestigious customers include major airports like Delhi, Mumbai, Bangalore International Airports and several industries in the automotive sector like Daimler, Volkswagen, BMW, Ford, Maruti Suzuki, etc. OBO India has deep penetration among the major players in the IT sector, data centres, telecom, F&B, pharma, chemical, oil and Gas, and in the clean energy sectors of wind, solar and nuclear power.
“To this day OBO Bettermann is driven by the entrepreneurial spirit of our Founder, which has enabled us to constantly push new boundaries and expand our offerings. Our strategy of establishing and developing core business areas that address the changing needs of our customers has enabled us to foster a culture of innovation and engineering excellence. We have completed 10 successful years in India, and we are happy to invest more to cater to the growing needs of Indian market.” adds Dr. Jens Uwe Drowatzky, Executive VP, OBO Bettermann Holding GmbH & Co. KG.
OBO Bettermann has put into practice modern production methods as well as continuous process improvement, which has resulted in highly efficient production in accordance with the highest international standards. One of OBO’s clear advantages, is its huge array of 30000 products custom-made for specific applications. OBO Bettermann understands what it needs to provide the best to the clients due to its rich heritage.
Says Mr. Thomas Butzek, Sales Director for China, India and Africa, “The Indian Government’s ‘Make in India’ initiative has given us the courage and motivation to look at India as one of the global production houses catering to other countries within the Asian continent.”
OBO Bettermann Holding GmbH & Co. KG has so far invested over INR 800-million in India over the past 10 years to produce class leading cable management products and earthing solutions. OBO is investing an additional INR 500-million over the next 3 to 4 years in enhancing its product portfolio and production capacities. It envisages to expand its footprint across India by adding warehouses so as to get closer to the markets and reduce the lead times.
The company has heavily invested in sustainable manufacturing processes in order to assist customers in choosing products made to the global quality standards and procedures.
Continuous investments in innovation, technology and people, enables the company to keep updated with the latest industrial trends and advances to ensure that its products and solutions meet the future market requirements.