Arjun Reddy’ fever sets fire at SRM Milan

‘Arjun Reddy’ fever sets fire at SRM Milan
Chennai, 07 Mar: International Cultural Fest of SRM Deemed to be University
‘MILAN 2018’ 11 th of its edition got inaugurated by the new all-time favourite fame of
Tollywood Vijay Devarakonda from Arjun Reddy movie. The day 1 of the fest
witnessed an enthusiastic crowd of nearly 6000 people at Dr.T.P. Ganesan
Milan ’18 witnessed the presence of Dr. T. R. Paarivendhar, Founder Chancellor
SRM Deemed to be University along with Vijay Devarakonda – Actor, Vice
Chancellor Dr.Sandeep Sancheti, Registrar Prof. N. Sethuraman, Dr. (Col) C.P.
Ramchandani Director – Student Affair & Campus Life. While addressing the
gathering Chancellor said “I see all of the students seated here and each one of you
will be a shining star in your own field or an actor just like our young chief guest
Mr.Vijay Devakonda”. He also said that Milan is a fest that provides students with
great opportunities to express their talent and get rewarded for the same.
Actor Vijay Devarakonda interacted with the students and sparkled like a star that he
is. He said “I am witnessing such a big cultural fest for the first time and lovely
welcome from students”. When asked to recite a dialogue from his movie he said
“Every actor does that but, today I wanted to tell you to decide for yourself because
once I did, the power is in your hands”. His speech was followed by few
performances and continued to a small interactive session.
The crowd enjoyed an Oscar winning movie “The Shape of Water” after the cheerful
interaction and fun time with the star. The movie night was a great welcome amongst
the students were thrilled about the screening and said that the movie was a good
warm start for the other 4 days of the fest which starts from early morning and end
late in the night.
The number of participant colleges overallgoes up to 800 for Milan, 160 different
events are planned for the participants. The fest will see the arrival of people from
almost over 40 countries participating & enjoying, Milan has ‘Lived the Change’ as
their tagline says, 5 continents out of world’s 7 will be present at Milan. Cash prizes
of over 20 lakh over the course of the fest are the win and take home but more
importantly, the recognition associated with it.
With all the happenings, SRM’s Milan is not only about the large turnout of people for
the Cultural Voyage, but the team Milan along with the management held a social
responsibility and organised an event called “Butterflies” for children from

government schools. Milan aimed at providing the exposure of university life and
infrastructure to the children from schools around Kancheepuram. At SRMIST
thechildrenparticipated in many activities some of them included, teaching children to
sustain & increase their memory, easy way to read and apply things practically from
books etc., it ended with distribution of food, books & stationery to the school
With the pumping line-up and exciting cash prizes on board, SRM’s Milan ’18 is
going to a blockbuster on its own right. With the success of day 1, Milan ’18 is
expected to footfall of 70,000 from all over the world. On the course of the 5 days,
the festival is going to leave a dent in the history of cultural shows worldwide.

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