Chennai, 10th April 2017 – Amway India, country’s leading Direct Selling FMCG Company, has opened 2 Express Pick & Pay Stores in Chennai. Overall, the company has opened 7 stores in the critical market of Tamil Nadu. The move is a part of its national strategy to increase consumer outreach. Till date Amway India has launched 36 Express Pick & Pay stores across the country while it is targeting to touch 50 by the end of the next year. The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch/feel and purchase the high quality products offered by Amway.The stores are located at New Door No.58, Old Door No.97, ‘Q’ Block, Plot No.3701, 3rd Avenue, Anna Nagar&No 19, Lakshmi Nagar, 1st main road, 100ft road, Velachery, Chennai.Speaking on the occasion, Sandeep Prakash, Sr.Vice President, West & South, Amway India,said, “Tamil Nadu is a priority market for us. We are bullish about the potential which is why we are looking at supporting the direct sellers with these retail stores at strategic locations. The direct sellers use the Express Pick and Pay stores to showcase our products to the prospective customers. We have a sizeable infrastructure with more than 130 Sales offices; 4 regional mother warehouses, 3 regional Hubs and 34 city warehouses to support our direct sellers. We are in the process of converting most of our real estate into consumer facing stores. We are also opening stores at premium locations depending on the requirement of the city/ state.”Amway India sells over 130 products across Nutrition & Wellness, Beauty, Personal and Home Care. The company has recently expanded into newer categories like Cookware with the launch of Amway Queen range of Cookware. The company also launched Nutrilite Fruit Drink mix making it the first time when flagship brand Nutrilite was used in the refreshing drinks category. Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand*. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is among the world’s top five, largest selling, premium skin care brands*. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.