Chennai-based brands – TVS, MRF, Aircel among India’s Most Trusted Brands

Chennai, April 6, 2017: The most comprehensive study on Brand Trust in the country—India’s Most Trusted Brands—has been released for 2017 by TRA Research, part of the Comniscient Group. Several Chennai-based niche brands have made to the top 1000, showing a distinct favour toward a strong showing, with TVS coming in at rank 34, MRF at rank 139 (also tops the Tyres sub-category), Nissan at 161, Prestige at 221 (leads super-category of Kitchencare), Medimix at 223 (leads the Ayurvedic Bath/Beauty sub-category), Cavinkare at 245, Aachi at rank 289, and Preethi Appliances at rank 357 (frontrunner in the Kitchen Appliances sub-category). Tamil Nadu had a total of 40 brands of which 30 were from Chennai and 19 new brands have appeared in TRA’s top 1000 Most Trusted Brands listings, which scientifically analyses surveyed data from 16 Indian cities on the trust that consumers place on brands. 

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